The Benchmark
JWT for Alfardan, a luxury group dedicated to jewelry, high end cars and properties, created a show called The Benchmark, soon to launge in Netflix, showing the lifestyle of rich people in Qatar. We did the concept idea and branding for the show.
Brand: Alfardan
Creative Team
ECD Joao Troncao
Natalia Iriarte, Charlie Valderrama
Wunderman Thompson, QATAR
Creative Team
ECD Joao Troncao
Natalia Iriarte, Charlie Valderrama
Wunderman Thompson, QATAR
![](https://freight.cargo.site/t/original/i/dcb607ec48310d4234fec4a8f824f8d9ff479fad3c735ffced9a6c4b30c636b0/BENCHMARKNETFLIX.jpg)
![](https://freight.cargo.site/t/original/i/ec34978b54a4ef125fd1f7406552506c4dfd5e0a4806b045fca4921e8ea8f406/LuxuryMicroshow3.jpg)
![](https://freight.cargo.site/t/original/i/7a77e49948d3ba8a3e88d1682e90b398d052ec6ddda5fce95cd66c2aa5f824a3/LuxuryMicroshow2.jpg)
![](https://freight.cargo.site/t/original/i/633f4daa8e0325892ca381d1d28e651a649278f053d85766a92b2d217f6e3520/LuxuryMicroshowFBPage.jpg)